The week of the promotion was the best week we’ve had this year.
When it started snowing on the target date, the entire town was buzzing. Every television network in Boston was involved and put us on their evening news. On the pay-out day, we had a wonderful party giving out the winnings. We will do this again and I believe it was the absolute best promotion we have ever done.
Vice President and General Manager of Dick Beard Chevrolet